When done right guest blogging is a powerful tool that can get you all that you desire to for your blog. As bloggers we are always seeking out ways to promote our blog so that we can get that one thing that every webmaster desires, more traffic.
Now, there are many ways you can go about marketing your contents and blog but writing guest articles for other blogs and well established sites can get you there faster.
I don’t think there is need to talk about what you stand to gain by having tops sites publishing your articles but for the sake of intending bloggers, I will go ahead to talk about it in jiffy.
As bloggers you need higher ranking for your blog and one of the criteria is backlinks. Backlinks are signs that your website is worth the while so search engines use it as a ranking factor. The more links from quality sites pointing to your website, the higher your ranking.
Now getting these backlinks is not as easy as it sounds unless you are a great writer. If you know your grammer and can write articles that make sense, you can have your link active on great sites.
After writing the articles, there is always space for you to leave your bio where you give a little description about yourself. That is where you put your link.
Big sites know this and don’t mind you promoting your website as long as what you want to have published on their site is quality.
Now with good backlinks, you can get that much needed Google respect which results in higher ranking and higher ranking means more exposure to your blog. These exposures mean higher traffic.
Higher traffic means more subscribers and revenue from adverts if that is your blogging style.
It is not only about higher ranking but having your guest articles on other sites also increases your credibility and site brand. It convinces people that you are a credible source of the information you are passing.
Trust can earn you higher numbers of email subscription and loyal readers. Apart from that, you can get some level of traffic from top sites that are linking to you.
So if you want to promote your site, guest blogging is one sure way to do that because you stand to gain a lot from the exposure you will be getting.